On motivator words

Some advice from Frederick Herzberg, who developed Motivator-Hygiene theory

This might seem obvious, but the motivator words have never left industry;the substance has just been rationalized and organized out. Words like “responsibility”, “growth”, “achievement”, and “challenge”, for example, have been elevated to the lyrics of the patriotic anthem for all organizations. It is the old problem typified by the pledge of allegiance to the flag being more important than contributions to the country – of following the form, rather than substance.