Typography is not merely the process of arranging font on a page. It is a living creature; it feels joy in an exclamation point, takes deep sighs at periods, grabs consciousness with each bold strike and begs for understanding in the space between every italic. It has intricate rhythm and harmony, staccato paragraphs and legato headers that blend into a melody of enlightened web design. Typography is an art as much as it is an essential design process, and it is one that is best understood by focusing on the contrast between textual elements in a given design.
via How to Actually Make Text Look Interesting: Minimalist Web Design — Space.
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