Ty­pog­ra­phy is not merely the process of ar­rang­ing font on a page. It is a liv­ing crea­ture; it feels joy in an ex­cla­ma­tion point, takes deep sighs at pe­ri­ods, grabs con­scious­ness with each bold strike and begs for un­der­stand­ing in the space be­tween every italic. It has in­tri­cate rhythm and har­mony, stac­cato para­graphs and legato head­ers that blend into a melody of en­light­ened web de­sign. Ty­pog­ra­phy is an art as much as it is an es­sen­tial de­sign process, and it is one that is best un­der­stood by fo­cus­ing on the con­trast be­tween tex­tual el­e­ments in a given de­sign.

via How to Actually Make Text Look Interesting: Minimalist Web Design — Space.