UX Won't Save You

Why should you have a proper product roadmap, instead of implementing every feature request from the customers:

Customer feature requests are closely tied to Customer Acquisition. Every product should have a clear roadmap and a clear understanding of what the product does and does not do. If your team does not have this in place, you will find yourself in an endless cycle of catering to customer requests instead of building out the roadmap you had outlined. This reminds me of my favorite quote from Henry Ford, “If I’d asked my customers what they wanted, they’d have said a faster horse.”

via UX Won’t Save You – 52 Weeks of UX.

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